Lifestyles of the Witch and Reclusive: Marketing and Popular Social Movements
Recorded on November 11, 2020, Lifestyles of the Witch and Reclusive, "Marketing and Popular Social Movements," is an off-the-record monologue in which Sophia takes a break from more serious matters to have fun talking about marketing, some of its basic principles, and some of its modern social influences. She analyzes Charles Atlas' famous "97-Pound Weakling" advertisements and talks about the social impact of them. She then describes two influential marketing campaigns from the 1970s before talking about influencing and the 2009 movie, "The Joneses," starring Demi Moore, David Duchovny, and Amber Heard, which is all about self-marketing and marketing by means of influencing others. In the last hour, she has fun reviewing and commenting on influencer Paris Hilton's 2020 documentary, "This is Paris," which is an expose on child abuse in the Troubled Teen or Therapeutic Boarding School industry.
2:15 New Developments in the World
8:20 Marketing Defined
13:30 Charles Atlas' "97-Pound Weakling" Campaign (Influential strongmen: Eugen Sandow and Bernarr MacFadden)
48:40 Two Influential Marketing Campaigns from the '70s (Mentioned: Madalyn Murray O'Hair)
54:38 Self-Marketing, Influencing, Keeping Up with "The Joneses"
1:10:30 "This is Paris," 2020, Review and Commentary
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Music: “Unholy Knight” Kevin MacLeod (incompetech [dot] com)
Licensed under Creative Commons: By Attribution 3.0 License
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